Perhaps the first step to determine the things to consider in designing cafe fitouts is to understand why people visit coffee shops in the first place.
The boom of cafes in recent years can be attributed to people’s universal love for coffee and other things.
Here are some of the reasons why people visit cafes.
Social Connections
When thinking of places to meet and hang out with friends, cafes are definitely on the list. Sitting down with a couple of friends over a cup of coffee or a slice of cake, catching up, and talking about exciting things sounds like a perfect way to have a good time.
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Business Dealings, Work, and Study
Cafes are not only popular for friends hanging out, but coffee shops have also become a hub for professionals and students. The relaxed vibe, aromatic coffee smell, and privacy that coffee shops offer are why professionals choose to work in cafes instead of in the office.
While the library might be a more conducive environment for studying, with the access to information and millions of resources made possible by technology, studying is probable as long as you have an internet connection, which leads to the next point.
Free Wifi
Wifi, or internet connection, has become such an integral part of people’s lives that you cannot afford not to be connected, even when just having coffee. So coffee lovers and non-coffee lovers alike flock to coffee shops not only for the coffee and food they offer, but also for free wifi. The relaxing ambiance is perfect for sitting back and relaxing while scrolling through your social media feed.
Coffee, Pastries, and Food
Gone are the days when coffee shops only serve coffee. However, because coffee shop customers differ in taste and preference, cafe owners have expanded their menu beyond just coffee. Nowadays, they offer a variety of menus ranging from teas, pastries, sandwiches, cakes, and other food offerings that appeal to customers of all ages.
Relaxation and Comfort: Comfy furniture plus Aesthetics
Perhaps the most influential reason why people visit cafes is the comfort and relaxation they offer. Strategic choice of colour, atmospheric lighting, smooth, acoustic, and aromatic smell create the ambience that people always want to go back to.
Another popular aspect of cafes that appealed to mostly millennials were the “instagrammable” coffee foam, food presentation, pretty cake frosting, chic furniture, and just the overall interior of most coffee shops.
Dates
People have different preferences when it comes to dates. Suppose you’re one of those people who want to start a good conversation to get to know each other; restaurants or coffee shops may be what you have in mind. Although restaurants can be a bit too formal compared to cafes, you may not be in that place yet if you’re on your first date.
Coffee shop dates are probably the most preferred by most people because they’re cheaper than restaurants and have an environment that invites informal and casual conversation if that’s what you are looking for.
Understanding your potential customer is an essential first step in any business, especially in the coffee shop business. As the purpose of cafes has evolved, designing cafe fitouts according to the demands and desires of your customers will pay off in your enormous business success in the long run.
