Responsive web design (RWD) is an approach to web design that makes your site look great on all devices, from desktop computers to a laptop, a tablet, or a smartphone. With RWD, you create one version of your website that looks great no matter what kind of device someone is using to view it.
Orlando Web Design agreed that it is essential for businesses because it means that you do not have to create and maintain different versions of their website for different devices. Plus, responsive websites are easier to update than traditional websites—you only have to make changes once and they will automatically show up on all devices. If you are thinking about creating a website or revamping your current website, then responsive design should definitely be at the forefront of your initiative.
It makes your website more user-friendly.
In the past, people would have to zoom in and out to try to view all the content on a webpage. With RWD, your site will automatically adjust itself to fit the user’s screen size. This is not only more convenient for the user but also saves you time and energy from having to create different versions of your website.
It expands your customer reach.
RWD is important for businesses because it can help you reach a larger audience. People are using an ever-increasing variety of devices to access the internet, and if your site is not optimized for all of them, you could be missing out on potential customers. By making your site responsive, you ensure that everyone can see and use your site, no matter what kind of device they are using and that you do review responses to your customers’ feedback.
It improves your search engine ranking.
Plus, responsive design can help your SEO as it helps improve your search engine ranking. Google has stated that they are using responsive design as a ranking factor, so if your site is not responsive, you could be at a disadvantage in the search results.
Responsive web design is the approach that delivers an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices. It has become increasingly important as the number of people using different devices to access the internet has increased. According to recent studies, more than half of all website visits are now from mobile devices. If your website is not responsive, you could be losing business to your competitors who have made the switch.
Responsive web design is not a passing trend, it is the future of website design and development. If you haven’t made the switch yet, now is the time.