Packaging is an essential part of marketing and promoting your products. It is one of the first things customers see when they enter a store or check out your website. It can be what makes or breaks your sales.
One way to be sure it makes your sales is by making your packaging stand out. The best way to make your packaging pop is by using custom stickers. Here are four ways to use custom stickers to make your packaging stand out:
- Choose a sticker shape that will stand out from the competition
When you think of stickers for products, you might immediately think of traditional shapes like square or rectangular stickers. But that is not all there is. You can find stickers in all sorts of custom shapes.
If you want your packaging to really stand out, choose a unique shape for your stickers. Such stickers are usually referred to as die cut stickers. These will make your product more memorable and likely to catch someone’s eye.
- Experiment with different effects to create visual interest
Just like there are not just square stickers available, there are many more options than your standard white vinyl. In fact, you can find stickers with all sorts of special effects, like holographic or metallic.
These stickers have a metallic or sparkly vinyl base, which makes them feel premium and high quality. With something as simple as a glitter sticker, you can add some pizzazz to your packaging and make it more eye-catching.
- Try out packaging seals
Packaging or quality seals can help add a touch of luxury to your product and make it look more high-end. On top of that, they can function as a symbol of trust and quality, which benefits your brand’s perception and your sales.
You can use any sticker material to create packaging seals. Opt for a die cut sticker to make your seals even more interesting. Fill this new canvas with a warm welcome or a funny quote to engage your customers.
- Use seasonal stickers
Even the world’s best product packaging can become boring. After a while, consumers will simply get used to it. Most companies simply accept this, as constantly creating and paying for new product packaging is expensive and time-consuming.
But not with custom stickers. You can simply create a new design and order stickers online in minutes. Try out seasonal stickers to keep your packaging up to date and promote special sales or discounts.
By using these four tips, you can make your packaging more memorable and eye-catching. This will help you sell more products and grow your business. So don’t be afraid to get creative with your custom stickers! Which tip is your favorite? Let us know in the comments