Author: Rocky
您可以輕鬆避免的 5 個最大的 Shopify 錯誤 | Shopify 課程回顧 如果您不熟悉電子商務，尤其是在 Shopify 上，那麼堆積如山的責任很可能會讓您感到困惑和惱怒。 您已經瀏覽了整個商店並確定它已準備就緒。但是隨後您開始收到客戶的一些投訴，或者您沒有達到預期的結果。 您發現在設置 Shopify 商店時犯了一些錯誤。 如果是這種情況，請不要感到抱歉。 沒有人是完美的，我們都會犯錯。 在此處查看Specter電子商務評論 您可能仍在犯一些您甚至不知道的 Shopify 商店錯誤！ 也就是說，在您利用該平台的高級功能並為成功做好準備的過程中，請避開Lorraine Chen 的 Shopify 在線課程中的這些 Shopify 錯誤。 在此處查看Specter Ecommerce評論。 1. 沒有可靠的營銷計劃 可靠的營銷計劃對於獲得 Shopify 的所有好處至關重要。它描述了您的目標受眾、業務目標、銷售策略、促銷設置和其他詳細信息。 最重要的是，強大的營銷策略將為您提供最佳銷售週期的概覽。它還討論了營銷技巧必須如何根據您在周期中的位置而改變。 第二個是目標受眾人口統計數據及其特徵。受眾人口統計目標，也稱為人口細分，是基於家庭規模、宗教、性別、年齡、種族、教育甚至收入等因素的市場細分。這些數據可以有效地劃分到多個市場，使企業能夠比以往更準確地定位客戶。 第三個是您當前的流量數字以及您想要到達的位置。最後一個是指定您的營銷策略和數字目標。 考慮到這些，它將幫助您在 Shopify 中的業務蓬勃發展並定位正確的受眾。 您的營銷計劃還應包括再營銷，這可以幫助零售商提高銷售額、轉化率和客戶終身價值。 2. 付款方式和復雜的付款流程 據 Shopify 稱，購物車放棄的主要原因之一——每個在線零售商最糟糕的噩夢——是複雜的支付流程。 更多的領域意味著為企業收集更多的數據，這意味著更大的針對性和說服力。 然而，當生意忙於開發諸多領域的手續時，往往忽略了誰是最終的支付選擇——消費者。一個小領域可能不會對一個客戶產生影響，但數量眾多且規模大可能會導致銷售額暴跌。 為了盡量減少導致放棄購物車的 Shopify 錯誤並簡化付款流程，您應該執行以下操作： 將步驟數減少到最低限度。 只收集絕對需要的數據； 丟棄任何“值得擁有”的東西。 測試對支付網關的更改以評估它們是否有用或有害。 通過在最後放置帳戶設置等功能來重新組織付款程序。 此外，多項研究表明提供多種支付方式的重要性。我們知道，超過一半的客戶使用信用卡/借記卡或銀行轉賬付款。 但是，接受貨到付款、PayPal、Stripe 或其他電子支付方式對轉換率有顯著的有益影響。 另一方面，大多數 Shopify 商家反其道而行，導致購物車放棄率很高。 如何避免這個錯誤？ 使用盡可能多的付款方式。 應該注意的是，某些支付處理商收取月費，因此在您購買大量商品之前，他們可能不會向您報銷。 2. 你不知道你的理想客戶是誰 在當今的營銷中，如果您想有效地進行營銷，通常會聽到了解您的目標受眾是誰至關重要。這主要表明您確定了您的業務最有可能吸引的市場的人口統計數據。 這種直截了當的方法讓我感到不安的是，它基於最小的公分母——我們可以吸引誰？ 相反，我喜歡問自己，“我們應該與誰一起工作？” 這個思考過程導致了識別理想客戶的概念，其中包括行為和人口統計。從一開始就確定這是誰，將為您節省大量時間，試圖成為每個人的一切。 任何只是略有興趣或半心半意的人都不會削減，因為他們不確定的態度會花費您在營銷預算、廣告削減、人力資源和您所做的任何其他財務投資上的錢。 您對理想客戶的了解越多，您的營銷工作就越有針對性（從而成功）。 如果您目前擁有產品或服務，請不要只列出功能，而是列出人們需要您提供的產品的原因，包括它可以為某人的生活帶來的改變。 3. 購物車放棄率 你進入一家超市或百貨公司，開始裝滿你的購物車，卻被 Home Depot 過道上一隻玩抱枕的小貓打斷了。 你很快就放棄了你想買的東西，盯著貓看了一會兒，然後離開了商店。 誠然，這種情況不太可能發生。 然而，在電子商務世界中，購物車遺棄一直在發生。 無論您如何努力，用戶都會訪問您的網站，開始購買，然後關閉瀏覽器以查看《權力的遊戲》第 6 季的最新預告片，一去不復返。 放棄購物車是網上商店最難克服的問題之一。 不幸的是，完全避免它也是不可能的——有些人總是會在過線和購買之前放棄他們的購物車。 話雖如此，改善您的電子商務體驗以防止和打擊購物車放棄並不難，在此 Shopify 課程中，我們將尋找避免這種 Shopify 錯誤的方法 在您的交易流程中建立並保持信任。 在結帳頁面上，包含強烈的號召性用語。 提供免費送貨。 根據購物車總數給予獎勵。…
The National Football League (NFL) is the pinnacle of American football, showcasing some of the most talented and skilled athletes in the world. Behind every NFL star’s success lies a journey that often begins in the grassroots of the sport, such as Pop Warner football. This article explores the trajectory from the early days of youth football to the grand stage of professional football, highlighting the challenges, growth, and dedication that shape the journey of NFL stars. Pop Warner Football: Many NFL stars trace their football roots back to their early years, playing in local Pop Warner leagues. Named after…
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The global growth of COVID has clearly become the most major element influencing retail patterns in 2021. Continuing from 2020, it’s something that is unlikely to just disappear in 2022. However, we can’t say that COVID is to blame for all contemporary retail trends. Sure, technology has hastened many things, such as the transition to online shopping, but there was already momentum in that direction. COVID, on the other hand, has drastically impacted the retail transformation timeframe. In this piece, we’ll take a look at some of the most recent retail trends, as well as some predictions for how things…
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In the Kingdom of Thailand, football betting has become increasingly popular, both for recreational and professional purposes. Fans are hooked on the thrill of winning actual money, and online sports betting sites are offering new ways to enjoy the game. Many Thais are using their smartphones to play casino games, and some are even incorporating mobile gambling into their daily lives. There are many different ways to win real money with แทงบอลออนไลน์ (football betting). You can try your luck at one of the many sites. Reasons for growing popularity of football betting in Thailand: The growing popularity of football betting…