Many small business owners have turned noticeable with growing technology and digitalisation. With that said, surviving in a competitive market requires creative and unique efforts. Every minute detail matters and shows that you care for the customer and expect loyalty in return. On that note, custom business stationery would be the best thing to place your bets on. Custom crafted stationery can aid in keeping up your brand consistent and shining amidst the crowd. Eventually, most supplies are also functional, so one need not have a second thought to invest in these branding tools.
Four stationery cum marketing tool must-haves
Apart from the regular paperwork supplies, pens, markers and tapes, there are several essential items you will need to add to the list. However, it is better to start with the basics. Have pens, markers, envelopes and other organising units sorted and then step to custom stocks. Here is a list of four unique yet essential supplies every small business must invest in to add professionalism,
- Crafted letterheads
Though most businesses have switched to cloud-based systems and computerised data management over paperwork, one cannot overlook the significance of letterheads. They are conventionally used to communicate between teams or clients in the most professional way possible. Infusing your brand name, logo and tagline onto the letterhead helps improve brand awareness and recognition.
As a result, every time you send out a letter, your brand gets marketed, eventually accentuating your services. Letterheads also keep up professional integrity and build customer trust, especially when new in the market.
However, if this is your first take with a custom letterhead, it is necessary to consider several factors. Designing the letter must include appropriate alignment. Never provide too many details on the head. That is, avoid overcrowding letterheads. On the bottom line, ensure that the paper is of high quality and GSM.
- Deskpad calendar
When you own a small business and plan for an extension, a planner can be of impeccable functionality. Year planners and desk pad calendars can help keep track of current/pending orders and schedule appointments. Using a planner can ensure that you deliver products/services on time or gain a good reputation in the market.
However, investing in a custom desk pad calendar can bring multiple other benefits! Personalised calendars can act as an impeccable display tool and give a clear picture of your services for clients who walk in anytime.
If your business deals with too many transactions, having a custom invoice template is necessary. Sending across custom invoices is another way to infuse professionalism and show clients that you care for their security. Small businesses with relatively lower budgets can find hundreds of affordable invoice templates.
Always remember that a customised invoice must consist of your company’s credentials along with the receiver’s. Never provide too many details on the invoice head. Alternatively, you can also buy digital invoice templates if you prefer a computerised management system.
- Business cards
A business card is one essential that leads to a quick connection between business owners and clients. According to a survey from 2019, there were more than 2.3 million small businesses in Australia. Every business, be it small or established, needs a business card to talk about the brand and idea. Business cards are the most functional business stationery to invest in as they act as a medium for potential customers to turn real-time clients. Business owners without a business card may feel intimidated to converse with other business leaders and clients when they wish to reach out to them shortly.
However, to make the best out of business cards, remember to be highly personalised, attractive and unique. Do not get your cards lost just because they seem monotonous! Special business cards stand out and remain forever.